#BrightFuture

Creating a #BrightFuture with Unilever

Unilever and BritMums recently set a very interesting challenge. The #BrightFuture initiative is all about uniting communities and encouraging small changes in everyday life that will in turn have a positive impact on the world.

It all sounds very big doesn’t it? I have very little to do with my local community and honestly don’t think about the things we do at home as having an impact on anyone, let alone the world.

Some facts

83% of British parents feel the birth of their first child made them want to change some aspect of their life for the better.

9 out of 10 parents and 8 out of 10 children agree that if everyone does small things to improve the environment, “together we can make the world a better place”.

Washing
Washing Economically

What we do at home

So I started thinking about little things we do at home that could actually be helping and realised there’s quite a lot. Nothing big. Nothing hard. Just little things I do everyday, quite naturally, that help.

We recycle, just the usual paper, card, plastic and bottles. But I do make sure we recycle everything that we can.

I always was at low temperatures and I use the shortest cycle possible for my load.

I turn lights off when not in a room and constantly battle with my husband to do the same, it’s something L has picked up on and he’s always trying to turn lights off.

We play outside, a lot, it’s great for L, his learning and his health. So many kids don’t get this chance so it’s important we make the most of our chances and maybe inspire other people. Maybe not. But who knows.

There’s probably plenty of other things as well, but that’s all I could think of.

I turned my back for a minute
We get outside and we get messy

The #BrightFuture Initiative

Unilever are working at far grander scale than my little family. No shock there. It’s not only Unilever as a whole, the individual brands they encompass have their own schemes running as well.

Unilever’s BrightFuture initiative focuses on small changes that can make big differences and how we can build a world where everyone lives well and lives sustainably. Since the launch of the Sustainable Living Plan, Unilever has helped 482 million people to improve their health and hygiene, including through hand washing, improving self-esteem and oral hygiene.

This is exemplified in the work undertaken by Domestos that has committed to helping 25 million people gain improved access to a toilet by 2020. Access to clean sanitation can protect people from preventable diseases, reduce mortality rates, help reduce school dropout rates and improve quality of life.

Furthermore, Persil has backed a global initiative ‘Learning for Tomorrow’ partnering with UNICEF to help give children in some of the world’s toughest areas the opportunity of a quality education.

Building on the aim to improve lives through small steps, the Dove Self-Esteem Project has worked closely with leading psychologists, academics and experts to create materials and resources that help young people develop a positive relationship with their appearance. The project has now reached over 19 million young lives.

To be honest these facts are flipping amazing and they simply blow my mind.

Dove
Dove

The products we were sent

We were sent a few products to try out and just see how using them helped the bigger picture.

We were sent a bottle of Persil Non-Bio Small & Mighty Liquid, Dove DermaSpa body lotion and a body wash and a bottle of Domestos Bleach.

Not exciting really, just everyday products for everyday uses.

But having read about how each brand is working to help improve things it really got me thinking about the big picture and it is what made me realise the little things we do at home really do help.

Using Persil if we all do low temperature washes, every single one of us, then just think how much energy would be saved. A ridiculous amount, a game changing amount.

I love that Domestos are providing people with clean sanitation. It made me realise how for granted I take these things. That I not only have a toilet, but it is bleached and clean and safe for L and my family. because for us, that’s just how it is. By doing everything I can to keep my family healthy, it helps keep everyone we come into contact with as well.

Persil & Domestos
Persil & Domestos

As for Dove, well I’ve long loved their ad’s and how they use all body types and make women feel good about themselves. They don’t believe in flaws, they believe in happiness and that there is room for everyone and that self-esteem is as important as health. Which is so true. We all have moments when we are unhappy with our bodies, with how we look and I don’t know a single woman who hasn’t, at some point, suffered with self-esteem issues.

It can be truly debilitating and I wish more brands took Dove’s view-point and weren’t pleased with themselves for using a size 14 ‘plus’ sized model. Instead just used people.

I am determined that my son will not inherit my body issues, my food issues, just generally any of my issues. There are a few. I hope he is a stringer and healthier person than I. That is my mission.

Disclosure – This post is an entry for BritMums #BrightFuture Challenge, sponsored by Unilever

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