Soothing’s in the name and soothing’s the game
Few know that the word Sudocrem actually evolved from an Irish pronunciation of ‘soothing cream’ – it’s true! Britain’s number one nappy cream was invented in Dublin all the way back in 1931 by a pharmacist named Professor Thomas Smith and, after 88 years, the product is still going strong. So much so in fact, that this May, Sudocrem unveils a new advertising campaign which is all about soothing.
With pandas practicing tai chi, the most soothing form of martial art, in a tranquil zen garden, you’d be forgiven for drifting into a soothing slumber. Cut to a nappy change and we’re reminded that Sudocrem has been soothing babies’ skin for generations. Another version of the innovative advertisement shows an attentive dad applying Sudocrem to his son’s grazed knee. Proof that Sudocrem soothes more than babies’ bottoms!

To celebrate Sudocrem’s new advertising campaign, we’d like to offer parents a helping hand – or paw – with their soothing moment. Our special Sudocrem Soothing pack contains a bedtime story all about Mr Panda and his soothing night time rituals, a cuddly panda bear toy, a fluffy bath towel, and an eye-mask for grown-ups. Plus, a handy pot of My Little Sudocrem – ahhhhhh, it doesn’t get more soothing than that!
For your chance to win a special Sudocrem Soothing pack simply enter your details into the Gleam App below.
Pack contains: My Little Sudocrem, Huggable panda (height: 36cm), Luxury white bath sheet, Bedtime book and a Sleeping mask. Worth around £100!!
Good luck x
Win a Soothing Gift Pack from SudocremDisclosure – Sudocrem are kindly supplying the prize.
Lovely prize
such a lovely set x
I often use sudocrem and recommend it to friends as well!
Lovely little pack – would love to win!
A great selection of bedtime goodies – thanks for running this comp 🙂
Fingers crossed
Yes please!
my youngest granddaughter needs this
It really is a ‘cure all’ and great for poorlies! thanks for the chance
This is a great little pack
Using lots of this on my little one at the moment
Love it !
Good luck x
Entered 🤞 ☺️ 🤞
Good luck x
I’d love to win the panda plush and book for my little boy and the other gifts for his younger baby cousin
The panda is so cute, good luck x
We always have Sudocrem in our first aid box for when the grandchildren are visiting, always needed
It’s basically an essential isn’t it
Lovely prize
Good luck x
what a fab prize would love to win this x
Best of luck xx
I used to collect pandas, if I won this I may start up again hehe
It’s a gorgeous Panda, good luck x
I love the panda- I always had a toy panda as a child but you don’t see them much anymore
Know you really don’t and this is a lovely large panda
I’d love to win this for my baby niece who is due to arrive any minute as my sister in law is in labour as I type x
How lovely!!!
we use sudocrem a lot in our house,my daughter finds it soothing for her dry elbows,she is also expecting our 3rd grandchild in september so this would be perfect for her
I use it for so much!! Good luck x
Would love to win this for my friend who is due in December!! So excited for her.
Oh my word that would be a wonderful gift (I secretly find friends babies super exciting as I get all the cuddles and none of the sleep deprivation)
Fab prize sudocrem is used frequently in my house.
We use it for everything! Even if there’s nothing really wrong it works like magic on a kid who has had a fall and a bump.
Cant beat sudocrem think my mum used it on me
It’s a definite go to product!
Sudocrem works wonders for my baby son, heals his sores quickly! Lovely prize
I love the stuff
Sudocream is brilliant as a face cream!
I have only just discovered it’s use a face cream, I pop it on like a mask at night and am all glowy and lovely afterwards x
We all love sudocrem in our house xx
It is brilliant stuff x
this would be great for my sister, she is due any day now
We call Sudocrem the ‘magic cream’ in our house.
So do we!!! It does fix everything doesn’t it